Pay-per-click also known as Sponsored listings, or sponsored links, are highlighted links, banners, etc that direct customers from one website to your website. Such links are usually gained through bidding on keywords relevant to your business which are charged for each click (pay-per-click). Companies generally charge a fixed fee to add your advertising link to their website. Sponsored links drive customers to your site if they are placed in the right locations and with the right businesses that enhance your brand.
Sponsored listings can be a very shady area to delve into due to the number of fraudulent linking methods and inexperienced marketers. It is most prudent to allow an expert like Webpublishing.com to optimize your sponsored links so you aren’t taken advantage of by unscrupulous characters and penalized by the search engines.
Two popular and dependable sponsored linking methods used by our professional website marketers are Google Adwords and Bing Ads.
Google Adwords is the company’s own program for providing advertising designed to grow your business. Google is the grand daddy of search engine technology and the Google Display Network, or GDN, reaches around 65 percent of all U.S. internet users. You can choose to place your ads, for example, in select geographical locations as well as you can choose to display your ads on certain days and time of the week. This helps you maximize your ROI (Return on Investment).
The Google Adwords program is based on a pay-per-click (PPC) bidding platform for certain keywords. Usually, the more popular the keyword related to your brand, the higher the cost per click. There is no charge for your ad being displayed other than our management fee, but the bid amount of, say, $2.00 per keyword ad is charged each time someone clicks on it.
Another successful sponsored listing source used by our expert Webpublishing.com marketers is Bing Ads. Microsoft is the creator of the advertising system which today caters to the search engines of both Bing and Yahoo!
The Bing Ads program is very similar to Google Adwords, using PPC bidding as well as providing CTR (click-through rate) reports you can easily determine your ad’s frequency of use.
We at Webpublishing.com utilize these safe and effective sponsored listing sources as well as other linking methods that are designed to drive customers to your website. You can be assured that links supplied by our marketers are both acceptable and fully optimized to provide the best results.